Experts - Local and Mobile Search

Advice and opinions, by and for marketers

Local search is poised for explosive growth. Add mobile search to the mix, and the local search landscape stands to provide even more opportunities for local businesses. So what rules, strategies, and best practices apply when the corner mom-and-pop can advertise head-to-head with big-box national retailers? A panoply of new products and services are launched every week by major search engines and Yellow Page providers. Luckily, a local search guru can show you around the 'hood.

Mary Bowling
Mary
Bowling

Top Five Tips for Local Search - Dec 18, 2008

Don't suffer from information overload paralysis. Get started on these five tasks today. (0 comments)

Videos for Local Search Marketing - Dec 4, 2008

How can you use videos for marketing your local business? Learn here. (0 comments)

Establishing Trust in Your Local Business - Nov 20, 2008

Tips for your Web site that tells visitors you're a legitimate business that will be around well into the future. (0 comments)

Google AdWords for Local Search - Nov 6, 2008

Why local brick-and-mortar businesses cannot afford to overlook Google Universal and Google Maps. (0 comments)

Partnering Up in Local Search - Oct 23, 2008

Your page rank got you down? Five places to find partners to help achieve online marketing goals. (0 comments)
Local and Mobile Search Archive More Local and Mobile Search Stories

Archive

ClickZ Yesterday

Four Predictions for 2009 - Jan 6, 2009

Online Media Stats That Make Me Feel Great About '09! - Jan 6, 2009

Low Investment Interactions: The Next Tiny Huge Thing - Jan 6, 2009

Time for Analytics to Come in From the Cold - Jan 6, 2009

ClickZ News Headlines

IPG Aligns Reprise with Media Unit in Bid for Search Dollars - Jan 7, 2009

Despite Recession, SpotMixer Parent Gets New Funding - Jan 7, 2009

Execs & Accounts: Epsilon, ClickSquared, Revenue Science - Jan 7, 2009

JP Morgan: Performance Marketing Steady as Brands Recoil in '09 - Jan 6, 2009

ClickZ Stat Headlines

Average Search CPC Data by Category for November 2008 - Jan 6, 2009

Active Home Internet Users by Country, October 2008 - Jan 2, 2009

The Year in Search: A 2008 Review - Dec 30, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, November 2008 - Dec 23, 2008

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008