Experts - Actionable Analysis

Advice and opinions, by and for marketers

Everything online can be measured. For some, that's the best thing about interactive marketing. For others, it's their worst nightmare. Here's help in harnessing the power of data, stats, traffic patterns and a myriad of metrics to effectively map strategy. Sure beats using tea leaves!

Heidi Cohen
Heidi
Cohen
Shane Atchison
Shane
Atchison

Three Dimensions to Improve Marketing Effectiveness - Aug 28, 2008

The presidential campaign trail offers customer segmentation lessons.

Black Holes Always Put Things in Perspective - Aug 21, 2008

What marketers can learn from the scientists who built the largest particle accelerator.

Four Principles to Follow in Social Media: Build the Love - Aug 14, 2008

In this down economy, do all you can to maintain your relationships with your customers. Here are some tips.

Tips for Collaborating with UX, Creative, and Marketing - Aug 7, 2008

It's not 1993. Put aside those adolescent stereotypes.

Event Marketing Meets Social Media - Jul 31, 2008

Businesses are cutting back on conference attendance. How social media can help make your event a success.
Archive

ClickZ Yesterday

Five Tips for Building Better Segments - Aug 27, 2008

Tactical Link Building: Reliable Directories - Aug 27, 2008

New Kid on the Behavioral Targeting Block - Aug 27, 2008

Podcasting: Get Your Message Heard - Aug 27, 2008

ClickZ News Headlines

Humor Sites Take Ad-Inspired Gags to Disastrous Heights - Aug 27, 2008

Zvents Launches 25 Online Guides for Colleges for mtvU - Aug 27, 2008

Execs & Accounts: IPG Emerging Media Lab, Sometrics - Aug 27, 2008

A Tribute to Lego's Miniman Goes HD, 3D - Aug 26, 2008

ClickZ Stat Headlines

Top U.S. Parent Companies and Stickiest Brands on the Web, July 2008 - Aug 26, 2008

Advertising Placements by Industry and Top Sponsored Links, July 2008 - Aug 21, 2008

Top 50 Advertisers by Media Value in June 2008 - Aug 18, 2008

Top 10 Search Terms in 10 Categories, July 2008 - Aug 15, 2008

ClickZ Features Headlines

Questions for John Gallegos, CEO of Grupo Gallegos - Aug 22, 2008

How One Local Marketer Gave Up on DIY SEO - Aug 14, 2008

Codename Marley: Questions for Molecular's Tech Lead on MittRomney.com - Aug 6, 2008

Questions for Shelby Bonnie - Jul 31, 2008