Social Media Marketing

Advice and opinions, by and for marketers

Should your business have a social media marketing strategy? Don't add to the clutter by tweeting for Twitter's sake. This column examines strategies and tools for participating in, marketing with, and listening to customers in social networks.


Dave Evans
Dave
Evans

Social Media: Moving Into Programming - Jan 7, 2009

How high-quality audio and video online content provides marketers with opportunities to connect with their audiences. (0 comments)

Hello, My Friend - Dec 24, 2008

The ability to manage friends and keep track of activity is a game changer for individuals and marketers alike. (0 comments)

Social Media: Why Measurement Is Key - Dec 10, 2008

A look at the free and paid tools to create a baseline to measure and monitor your business on the social Web. (0 comments)
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Archive

ClickZ Yesterday

Three SEM Tips for Big Media Sites - Jan 7, 2009

Four Guidelines for Behavioral Marketing Newbies - Jan 7, 2009

Social Media: Moving Into Programming - Jan 7, 2009

The New "You" - Jan 7, 2009

ClickZ News Headlines

IPG Aligns Reprise with Media Unit in Bid for Search Dollars - Jan 7, 2009

Despite Recession, SpotMixer Parent Gets New Funding - Jan 7, 2009

Execs & Accounts: Epsilon, ClickSquared, Revenue Science - Jan 7, 2009

JP Morgan: Performance Marketing Steady as Brands Recoil in '09 - Jan 6, 2009

ClickZ Stat Headlines

Average Search CPC Data by Category for November 2008 - Jan 6, 2009

Active Home Internet Users by Country, October 2008 - Jan 2, 2009

The Year in Search: A 2008 Review - Dec 30, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, November 2008 - Dec 23, 2008

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008