Experts - Integrated Marketing

Advice and opinions, by and for marketers

People don't differentiate between their on- and offline lives. Why should marketers? As the online portion of advertising and marketing budgets increases, marketers must examine how these plans will be integrated with traditional media. Even within the online world, campaign elements require integration. It's about optimizing spend and ensuring the right amount of dollars are dedicated to the most effective approach.

Augustine Fou
Augustine
Fou
Adam Cahill
Adam
Cahill

Experiential Marketing - Dec 18, 2008

Consumers are savvy and informed; they won't just take your word on a product. Experiencing the product is more important than ever. (0 comments)

The Silver(ish) Lining to Smaller Budgets - Dec 4, 2008

A simple, three-step approach to aligning what you say and what you do -- without a dime of paid media. (0 comments)

Search Improves All Marketing Aspects - Nov 20, 2008

Search is much more than just an opportunity for marketers to push out another message. (0 comments)

Social Commerce: In Friends We Trust - Nov 6, 2008

How to integrate social networks into your marketing plan. (0 comments)

Make Digital Work for Your Customers - Oct 23, 2008

During these tough economic times, here are three ways advertisers can integrate digital into the marketing mix. (0 comments)
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Average Search CPC Data by Category for November 2008 - Jan 6, 2009

Active Home Internet Users by Country, October 2008 - Jan 2, 2009

The Year in Search: A 2008 Review - Dec 30, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, November 2008 - Dec 23, 2008

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Questions for BBC's Digital Media EVP - Nov 6, 2008

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