Experts - E-Marketing Strategies

Advice and opinions, by and for marketers

To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry -- an expert perspective. That's what this column shares.

Dave Evans
Dave
Evans

Participating in the Visible Backchannel

Twitter is a channel that can provide valuable, actionable insight. Just ask this Starbucks evangelist. Nov 19, 2008

Where to Get a Social Media Education

Easy ways to get into social media faster than you thought possible and to make face-to-face connections. Nov 5, 2008

Increasing Digital Performance

Emerging digital channels are defining the next round of brand winners. Oct 22, 2008

Social Media: More Sought After Than Sex

An invitation to a very happening party. Are you ready to swing? Oct 8, 2008

Why Johnny Won't Buy Your Ad

How the social Web enforces truth in advertising. Sep 24, 2008
E-Marketing Strategies Archive More E-Marketing Strategies Stories

Archive

ClickZ Yesterday

SES Chicago: Speakers Speak Out - Nov 21, 2008

Are You Optimizing the Way Homer Simpson Diets? - Nov 21, 2008

What's a Media Company? - Nov 21, 2008

ClickZ News Headlines

Four of Six Major U.K. ISPs Shy Away from Phorm - Nov 21, 2008

WebVisible Buys Adapt, Seeks to Boost Online Conversions - Nov 21, 2008

Execs & Accounts: WaPo, Bartle Bogle Hegarty, Reprise - Nov 21, 2008

Q3 Online Ad Growth Sliced in Half Since Year Ago - Nov 20, 2008

ClickZ Stat Headlines

Top 10 Search Terms in 10 Categories, October 2008 - Nov 20, 2008

Mobile Marketing Interest Unchanged Since Last Year - Nov 18, 2008

Average Search CPC Data by Category for October 2008 - Nov 14, 2008

Advertising Placements by Industry and Top Sponsored Links, October 2008 - Nov 13, 2008

ClickZ Features Headlines

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008