ClickZ News - Campaign '08

Experts - Election '08 Lessons

Advice and opinions, by and for marketers

During the high-stakes 2008 election, candidates and advocacy groups have invested heavily in online advertising and marketing. Here's what all online marketers — not just those involved in partisan politics — can learn from the strategies employed by the campaigns for Barack Obama, John McCain, and others.

Dan Solomon
Dan
Solomon

Turbo-Charged Social Networks: Lessons From Bundlers - Dec 10, 2008

The techniques of cultivating and motivating people who bundle campaign contributions provide some important insights into marketing through social networks. (0 comments)

Rapid Transitions: Changing Brand Meaning in Plain View - Nov 26, 2008

The new government being formed by President-Elect Obama's team provides great insight into creating expectations for transparency and interaction. (0 comments)

Generation O: The Implications for Traditional Marketers - Nov 12, 2008

Campaign 2008 shows that enthusiasm, as well as disappointment, has a way of spreading (0 comments)

A Two-Year Campaign Nears Its End - Oct 29, 2008

An invisible Web that includes e-mails and text messages aims to drive offline action -- getting people to vote. (0 comments)

What Marketers Can Learn From an Extreme Event - Oct 1, 2008

The U.S. presidential debate provides insights into how to integrate digital experiences and live events. (0 comments)
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ClickZ Yesterday

Four Predictions for 2009 - Jan 6, 2009

Online Media Stats That Make Me Feel Great About '09! - Jan 6, 2009

Low Investment Interactions: The Next Tiny Huge Thing - Jan 6, 2009

Time for Analytics to Come in From the Cold - Jan 6, 2009

ClickZ News Headlines

IPG Aligns Reprise with Media Unit in Bid for Search Dollars - Jan 7, 2009

Despite Recession, SpotMixer Parent Gets New Funding - Jan 7, 2009

Execs & Accounts: Epsilon, ClickSquared, Revenue Science - Jan 7, 2009

JP Morgan: Performance Marketing Steady as Brands Recoil in '09 - Jan 6, 2009

ClickZ Stat Headlines

Average Search CPC Data by Category for November 2008 - Jan 6, 2009

Active Home Internet Users by Country, October 2008 - Jan 2, 2009

The Year in Search: A 2008 Review - Dec 30, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, November 2008 - Dec 23, 2008

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008