Experts - Online Video Advertising

Advice and opinions, by and for marketers

Interactive video advertising is one of the fastest-growing interactive sectors. What are the implications for marketers? Digital and traditional ad agencies are changing their notions of formats and strategies and are learning to work with interactive video technologies to produce and distribute compelling, effective content.

Christine
Beardsell

Andreas
Roell

Todd
Krieger

Digital Entertainment, Meet Mom

A digital entertainment company strikes a partnership with Target to launch Momversation.com. Nov 18, 2008

Go Slow With Video Ads in Social Media

Communities are where people go to connect, learn, and vent. So overt advertising could get the cold shoulder. Nov 11, 2008

Voter-Generated Content Makes or Breaks Candidates

Voters get out to vote for the next U.S. president after they get out their message. Nov 4, 2008

Video's Rosy Future

Three things in online video that should be on a digital marketer's radar. Oct 31, 2008

Video Ads Surface in Unexpected Places

Non-traditional video forums like in-game, outdoor venues, and mobile can reach consumers when they have nothing else to do but watch your videos. Oct 28, 2008