Welcome to ClickZ Experts

ClickZ Experts

Advice and opinions, by and for marketers

Mary
Bowling

The Power of Reviews in Local Search - Aug 28, 2008

LOCAL AND MOBILE SEARCH
Poor reviews and ratings can influence your rankings in the local search engines. Here's how.

Elana
Anderson

A Good E-mail Marketing Program Costs Money - Aug 28, 2008

INTEGRATED MARKETING
Boosting relevance and sophistication of e-mail programs comes at a price. Here's a breakout of cost components and how to proceed.

Heidi
Cohen

Three Dimensions to Improve Marketing Effectiveness - Aug 28, 2008

ACTIONABLE ANALYSIS
The presidential campaign trail offers customer segmentation lessons.

Tessa
Wegert

Choosing the Right Ad Network, Part 2 - Aug 28, 2008

MEDIA BUYING
Sizing up Tribal Fusion, ScanScout, NetShelter, Travel Ad Network, Glam Media, and Jumpstart Automotive Media. Second in a three-part series.

ClickZ Yesterday

Five Tips for Building Better Segments - Aug 27, 2008

Tactical Link Building: Reliable Directories - Aug 27, 2008

New Kid on the Behavioral Targeting Block - Aug 27, 2008

Podcasting: Get Your Message Heard - Aug 27, 2008

ClickZ News Headlines

Humor Sites Take Ad-Inspired Gags to Disastrous Heights - Aug 27, 2008

Zvents Launches 25 Online Guides for Colleges for mtvU - Aug 27, 2008

Execs & Accounts: IPG Emerging Media Lab, Sometrics - Aug 27, 2008

A Tribute to Lego's Miniman Goes HD, 3D - Aug 26, 2008

ClickZ Stat Headlines

Top U.S. Parent Companies and Stickiest Brands on the Web, July 2008 - Aug 26, 2008

Advertising Placements by Industry and Top Sponsored Links, July 2008 - Aug 21, 2008

Top 50 Advertisers by Media Value in June 2008 - Aug 18, 2008

Top 10 Search Terms in 10 Categories, July 2008 - Aug 15, 2008

ClickZ Features Headlines

Questions for John Gallegos, CEO of Grupo Gallegos - Aug 22, 2008

How One Local Marketer Gave Up on DIY SEO - Aug 14, 2008

Codename Marley: Questions for Molecular's Tech Lead on MittRomney.com - Aug 6, 2008

Questions for Shelby Bonnie - Jul 31, 2008

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