Unofficial Review: Android Fanboy
A self-proclaimed Google fanboy highlights the good and bad of the G1 mobile device, which deploys the Android OS. Oct 30, 2008
Utilize Mobile Ads Right
WAP ad banner buys only make strategic sense when the full user experience is taken into consideration before the impressions are secured. Oct 16, 2008
When a Map is No Longer Just a Map
Visa's plans to use location-based technology on Google's mobile operating system could game changing for marketers and consumers alike. Oct 2, 2008
Bringing Voice, Data Together
It no longer makes sense to have one program devoted to mobile voice services and a second for data. Sep 18, 2008
What's in a Mobile Number?
There are 262 million U.S. mobile subscribers, and next year 54 percent of 8 to 12 year olds will have a mobile phone. But what does that mean? Aug 21, 2008
Utilize Mobile Ads Right
WAP ad banner buys only make strategic sense when the full user experience is taken into consideration before the impressions are secured. Jul 10, 2008
Apple's iPhone: The Second Coming
Rumor has it that 3G iPhones are due out in two weeks. What does this mean for consumers and mobile marketing? May 29, 2008
Mobile Messages That Resonate
If mobile carriers can't convey their messages to the experts, is it any wonder the rest of us lag behind in wireless? Mar 6, 2008
Obama Gets Mobile Right
The Barack Obama campaign is taking some risks with its mobile strategy -- and they seem to be paying off handsomely. Marketers, take note. Jan 10, 2008
College Bowl Games as Seen on...Mobile?
A game fought on a 100-yard field isn't suited for a 2-inch screen. Some suggestions for playing to the medium's strength. Dec 27, 2007
Mobile Advertising: Off-the-Shelf or Custom?
Whether you sell from the media side or from within the agency, you have a choice in mobile advertising. Why does Microsoft think it can make this process easier? Dec 13, 2007
Camera Phone Photos: Wired or Tired?
Without standards and participation from all operators and carriers, a new behavior can't efficiently be taught. Nov 15, 2007
Who's Responsible for Creating Mobile Content?
A study shows over 90 percent of the top 1,000 U.S. brands don't have a mobile Web presence of any kind. What does this mean for brands and their agencies? Nov 1, 2007
Going Retro with SMS
Old-skool mobile messaging may be the best place for mobile marketing campaigns to start. Oct 18, 2007
Don't Forget the Map
Navigation and search applications will be a huge factor in the continued growth of mobile data consumption. Oct 4, 2007
Mobile: The New Human Connection
Creating social networks is no longer just about interpersonal relationships. The most tangible connections are born from personal relationships enhanced by mobile technology. Aug 23, 2007