Archive for Shane Atchison

Showing 84 items

• The Online Dollar Store
  Take a look at your business and think about a $1 menu. What would that look like if you could deliver it? Nov 13, 2008
• Behavioral Targeting With Attitude
  After using behavioral data to isolate a problem, consider taking these actions to find out why the problem's occurring. Oct 30, 2008
• Improve Your Ad Spend With Innovation
  When we work from a basis of fear, we stop being creative. It's time to buck up and innovate! Oct 16, 2008
• Lester Wunderman: Being Direct on Marketing
  An interview with the father of direct marketing: were we've been, were we are, and were we're going. Oct 2, 2008
• Google's Birthday
  Three factors to watch to determine if the Internet powerhouse continues its remarkable ascent. Sep 18, 2008
• The Art of Taking Risks
  Four tips for evaluating whether a risk is healthy or just plain stupid Sep 4, 2008
• Black Holes Always Put Things in Perspective
  What marketers can learn from the scientists who built the largest particle accelerator. Aug 21, 2008
• Tips for Collaborating with UX, Creative, and Marketing
  It's not 1993. Put aside those adolescent stereotypes. Aug 7, 2008
• The ROI of Customer Satisfaction
  Foresee Results' CEO talks about how to link customer satisfaction and ROI and predicts where the industry is headed. Jul 24, 2008
• Quantcast: Defining Audience Analytics
  A conversation with Adam Gerber on his company's free service that marries direct measurement with panel data. Jul 10, 2008
• Insights Into the Emergence of Search Analytics
  Q&A with Enquisite's Richard Zwickey on how search analytics can complement a traditional Web analytics tool. Jun 26, 2008
• Measuring Mobile Web Advertising
  With the unveiling of the Apple iPhone 3G, the fourth screen is here. But how do you measure it? Jun 12, 2008
• A Web Analytics Intervention: How to Get Corporate Buy-In
  How to get your CMO to hear out -- and support -- your plan for adopting Web analytics. Part four of a series. May 29, 2008
• A Web Analytics Intervention, Part 3
  With a seven-step plan in hand to adopt Web analytics, a marketing executive asks how to get corporate buy-in. May 15, 2008
• A Web Analytics Intervention, Part 2
  Begin your journey to become a truly data-driven organization by following this seven-step plan. Second part of a series. May 1, 2008
• A Web Analytics Intervention, Part 1
  A cry for help: how do you get your company on the analytics track? Part one of a series. Apr 17, 2008
• Data Assumptions, Part 1: The Big Three
  We often assume the data that feeds our marketing decisions are correct, but they may not be. Here are three places to avoid potential trip-ups. Part one of a series. Apr 3, 2008
• Marketing Classics: Two Places to Find Inspiration and Insights
  Grounding Internet-speed thinking in these strategic ideas makes marketing more actionable and results more powerful. Mar 20, 2008
• Q&A With Bazaarvoice's CMO
  Linking user-generated content with site analytics and marketing ROI. Mar 6, 2008
• Feedback for: The Online Dollar Store
  by Shane Atchison Feb 22, 2008
• The Online Dollar Store
  Take a look at your business and think about a $1 menu. What would that look like if you could deliver it? Feb 21, 2008
• Recession Proof: How to Help Your Customer During a Downturn
  Use optimization techniques to increase your company's value to customers and drive deeper engagement with your brand. Feb 7, 2008
• An Open Letter to CFOs
  Help your marketing team better understand the business. It should pay off. Jan 24, 2008
• Resolutions for 2008: Optimize, Nurture, and Act
  Put search engine optimization on the top of your list, and don't forget Web site analytics or the creative team. Jan 10, 2008
• Dell's da Vinci Marketing Code
  The computer manufacturer's CMO says a three-year, $4.5 billion marketing strategy will emphasize both analytics and creative. Dec 13, 2007
• Mutually Assured Success
  A tool that helps build the case for linking individual goals to a company's goals. Nov 29, 2007
• After Your Customers Leave
  Some ways to make reasonable assumptions after a Web site visitor heads elsewhere. Nov 15, 2007
• Web Analytics: Convergence Continues
  Vendor consolidation should drive program convergence within your organization. Nov 1, 2007
• Data Assumptions, Part 2: Taking Action
  How to balance assumptions, gut instincts, and historical data to make marketing decisions. Oct 18, 2007
• Data Assumptions, Part 1: The Big Three
  We often assume the data that feeds our marketing decisions are correct, but they may not be. Here are three places to avoid potential trip-ups. Part one of a series. Oct 4, 2007
• Testing Everything
  Can marketing data tell us when we've gone too far? Sep 20, 2007
• Preparing for the Holiday Crush
  How to evaluate now whether your online marketing investments in SEO and SEM will pay off during the holiday buying season. Sep 6, 2007
• Marketing in Uncertain Times
  Action steps to take now to prepare for any crisis that may lie ahead. Aug 23, 2007
• Home Pages: To Infinity and Beyond!
  The home page as you know it is gone. Aug 9, 2007
• What Can Prince Teach Us About Marketing?
  The wisdom of giving away 3 million CDs. Jul 26, 2007
• Social Networking ROI: Measuring the Impact of C2C
  How to wrap meaningful metrics around consumer-to-consumer marketing. Jul 12, 2007
• ROI: It's Not Always about the Money
  Does your online strategy fully address nonfinancial business goals? Jun 28, 2007
• Are You Chasing the Web 2.0 Trend? Part 2
  Last of a series explores the whys and wherefores of Web 2.0 from a marketing standpoint. Jun 14, 2007
• Are You Chasing the Web 2.0 Trend? Part 1
  Last of a series explores the whys and wherefores of Web 2.0 from a marketing standpoint. May 31, 2007
• Consider Another Analytical Tool: Market Research
  Five reasons market research is more important than ever in a world of seemingly endless instant online analysis. May 17, 2007
• Don't Just Listen, Join the Conversation
  Why you should consider hiring a social network analyst to chart a course through blogosphere. May 3, 2007
• Think Your Web Site's Perfect? Think Again.
  Four reasons to change a "perfect" Web site. Apr 19, 2007
• An Open Letter to CMOs
  Selecting the right agency isn't an easy process. Here's how to do it right. Apr 5, 2007
• Getting Sentimental About Analytics
  Customer sentiment: the next great analytics frontier. Mar 22, 2007
• Q&A With Omniture's CEO
  More on why the analytics vendor is baking personalization and behavioral capabilities into its solution. Mar 8, 2007
• Analytics Meets Behavioral Targeting and Personalization
  Technology integration should enable marketers to do what they want to do: market. Feb 22, 2007
• Avoiding the Most Common Web Analytics Pitfalls
  A checklist for how to successfully create a culture of analysis within your organization and avoid the seven most common Web analytics pitfalls. Feb 8, 2007
• Why Convergence Is Inevitable
  Why data analysis is moving from discrete to holistic -- and as a bonus, some fried chicken secrets. Jan 25, 2007
• Proto-Analytics for 2007
  Where Web analytics might be heading this year. Jan 11, 2007
• Creating a Culture of Analysis? Start with the Creative Brief
  What makes a data-driven creative brief different? And how do you go about creating one? Dec 28, 2006
• The $50 Santa: A Customer Acquisition Cost Primer
  How much should acquiring a customer cost you? A campaign checklist to prevent spending more than you'll make. Dec 14, 2006
• Leveraging Online Communities
  Should you launch a community for your customers? Before you leap in, consider the goals and possibilities. Nov 30, 2006
• Performance Web Marketing: Art vs. Science
  Marketing has always been more art than science. With the Web, it can become more science than art. Nov 16, 2006
• Five Things Every CMO Must Know About Web Analytics, Part 1
  An executive crash course in Web analytics. Part one of a six-part series. Nov 2, 2006
• Analytics Staffing
  What's the best way to allocate Web analytics resources? You've got several important decisions to make. Oct 19, 2006
• Accuracy Audits in the Real World
  A misadventure proves data inaccuracy is no bed of roses. Oct 5, 2006
• Creating a Financial Pro Forma
  Implementing changes to your Web site? Here's how to create a financial pro forma to lay out how those changes should improve the bottom line. Sep 21, 2006
• E-Mail Marketing: Measuring and Optimization After the Click
  Apply Web analytics best practices to e-mail marketing. Sep 7, 2006
• Web Analytics Steering Committee: It's All About Governance
  Ensuring your Web analytics steering committee's success. Aug 24, 2006
• Reality Marketing Series, Part 3: Prescription for Better Analytics
  It's the reality series you can't afford to miss: a fictional marketing organization prepares to meet today's marketing challenges head on. Last of a series. Aug 10, 2006
• Managing Up: Six Steps Toward Success
  If management doesn't know how the Web channel is performing, how can they gauge the company's overall success? Jul 27, 2006
• Reality Marketing Series, Part 2: The Staff Fires Back
  It's the reality series you can't afford to miss: a fictional marketing organization prepares to meet today's marketing challenges head on. Part two of a series. Jul 13, 2006
• Reality Marketing, Part 1: Letter From the CMO
  It's the reality series you can't afford to miss: a fictional marketing organization prepares to meet today's marketing challenges head on. Part one of a series. Jun 29, 2006
• Web Marketing 7,000 Miles Away
  How different is Web analytics in Latin America? Jun 15, 2006
• Avoiding the Most Common Web Analytics Pitfalls
  A checklist for how to successfully create a culture of analysis within your organization and avoid the seven most common Web analytics pitfalls. Jun 1, 2006
• What's an Online Community's Value?
  It might take a village to raise a child, but it takes a community to build a brand online. May 18, 2006
• Branding Versus Direct Response: Sound Familiar?
  Even in metrics, it's time to think more like a customer and less like a marketer. May 4, 2006
• Teva.com: An E-commerce and Branding Case Study
  How an online footwear seller increased sales and brand loyalty through data analysis. Apr 20, 2006
• Conversion Funnel 2.0
  The standard e-commerce conversion funnel? Throw it out. It's dead. Apr 6, 2006
• Online Brand Metrics Revealed
  Four new analysis questions to ask yourself, and eight metrics. Mar 23, 2006
• How Does Your Brand Measure Up Online?
  Search data on your branded keywords can provide valuable insight into a brand initiative's influence on consumers. Mar 9, 2006
• Five Things Every CMO Must Know About Web Analytics, Part 6
  An executive crash course in Web analytics. Last of a six-part series. Feb 23, 2006
• Five Things Every CMO Must Know About Web Analytics, Part 5
  An executive crash course in Web analytics. Fifth of a six-part series. Feb 9, 2006
• Five Things Every CMO Must Know About Web Analytics, Part 4
  An executive crash course in Web analytics. Part four of a six-part series. Jan 26, 2006
• Five Things Every CMO Must Know About Web Analytics, Part 3
  An executive crash course in Web analytics. Third of a six-part series. Jan 12, 2006
• Five Things Every CMO Must Know About Web Analytics, Part 2
  An executive crash course in Web analytics. Second of a six-part series. Dec 15, 2005
• Five Things Every CMO Must Know About Web Analytics, Part 1
  An executive crash course in Web analytics. Part one of a six-part series. Dec 1, 2005
• The TCO of Web Analytics Solutions, Part 2
  What's your Web analytics solution really going to cost? Last in a series. Nov 17, 2005
• The TCO of Web Analytics Solutions, Part 1
  Calculating the total cost of owning a Web analytics solution. Part one of a two-part series. Nov 3, 2005
• Aligning Your Web Agency
  Four tips for using analytics-based incentives at every level of a Web engagement. Oct 20, 2005
• Managing Up: Six Steps Towards Success
  If management doesn't know how the Web channel is performing, how can they gauge the company's overall success? Oct 6, 2005
• Perking Up Interest in Web Analytics
  How can a Starbucks' gift card help your Web channel perform better? Three ways to pique employee interest in goals and Web analytics. Sep 22, 2005
• Analytics Intervention: Your Site Should Support Your Business Goals
  How to define clear site goals to support your overall business goals. Sep 8, 2005
• Put Analytics Into Action
  Should front-room employees know about backroom analytics? In a word, yes. Aug 25, 2005

Back to Shane Atchison

• Online Marketing Manager
  ThomasNet New York, United States
• Online Advertising Sales - Manager, Pricing & Inventory
  The Taunton Press Newtown, United States
• Senior Sales Executive
  Resonate Networks Alexandria, United States
• Director, Ad Operations
  Resonate Networks Alexandria, United States
• Publisher Recruitment Manager
  Resonate Networks Alexandria, United States

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