The Online Dollar Store
Take a look at your business and think about a $1 menu. What would that look like if you could deliver it? Nov 13, 2008
Behavioral Targeting With Attitude
After using behavioral data to isolate a problem, consider taking these actions to find out why the problem's occurring. Oct 30, 2008
The ROI of Customer Satisfaction
Foresee Results' CEO talks about how to link customer satisfaction and ROI and predicts where the industry is headed. Jul 24, 2008
Quantcast: Defining Audience Analytics
A conversation with Adam Gerber on his company's free service that marries direct measurement with panel data. Jul 10, 2008
A Web Analytics Intervention, Part 3
With a seven-step plan in hand to adopt Web analytics, a marketing executive asks how to get corporate buy-in. May 15, 2008
A Web Analytics Intervention, Part 2
Begin your journey to become a truly data-driven organization by following this seven-step plan. Second part of a series. May 1, 2008
Data Assumptions, Part 1: The Big Three
We often assume the data that feeds our marketing decisions are correct, but they may not be. Here are three places to avoid potential trip-ups. Part one of a series. Apr 3, 2008
Dell's da Vinci Marketing Code
The computer manufacturer's CMO says a three-year, $4.5 billion marketing strategy will emphasize both analytics and creative. Dec 13, 2007
Mutually Assured Success
A tool that helps build the case for linking individual goals to a company's goals. Nov 29, 2007
After Your Customers Leave
Some ways to make reasonable assumptions after a Web site visitor heads elsewhere. Nov 15, 2007
Data Assumptions, Part 1: The Big Three
We often assume the data that feeds our marketing decisions are correct, but they may not be. Here are three places to avoid potential trip-ups. Part one of a series. Oct 4, 2007
Testing Everything
Can marketing data tell us when we've gone too far? Sep 20, 2007
Preparing for the Holiday Crush
How to evaluate now whether your online marketing investments in SEO and SEM will pay off during the holiday buying season. Sep 6, 2007
Marketing in Uncertain Times
Action steps to take now to prepare for any crisis that may lie ahead. Aug 23, 2007
Avoiding the Most Common Web Analytics Pitfalls
A checklist for how to successfully create a culture of analysis within your organization and avoid the seven most common Web analytics pitfalls. Feb 8, 2007
Why Convergence Is Inevitable
Why data analysis is moving from discrete to holistic -- and as a bonus, some fried chicken secrets. Jan 25, 2007
Creating a Financial Pro Forma
Implementing changes to your Web site? Here's how to create a financial pro forma to lay out how those changes should improve the bottom line. Sep 21, 2006
Managing Up: Six Steps Toward Success
If management doesn't know how the Web channel is performing, how can they gauge the company's overall success? Jul 27, 2006
Reality Marketing Series, Part 2: The Staff Fires Back
It's the reality series you can't afford to miss: a fictional marketing organization prepares to meet today's marketing challenges head on. Part two of a series. Jul 13, 2006
Reality Marketing, Part 1: Letter From the CMO
It's the reality series you can't afford to miss: a fictional marketing organization prepares to meet today's marketing challenges head on. Part one of a series. Jun 29, 2006
Avoiding the Most Common Web Analytics Pitfalls
A checklist for how to successfully create a culture of analysis within your organization and avoid the seven most common Web analytics pitfalls. Jun 1, 2006
What's an Online Community's Value?
It might take a village to raise a child, but it takes a community to build a brand online. May 18, 2006
How Does Your Brand Measure Up Online?
Search data on your branded keywords can provide valuable insight into a brand initiative's influence on consumers. Mar 9, 2006
Aligning Your Web Agency
Four tips for using analytics-based incentives at every level of a Web engagement. Oct 20, 2005
Managing Up: Six Steps Towards Success
If management doesn't know how the Web channel is performing, how can they gauge the company's overall success? Oct 6, 2005
Perking Up Interest in Web Analytics
How can a Starbucks' gift card help your Web channel perform better? Three ways to pique employee interest in goals and Web analytics. Sep 22, 2005