Archive for Al DiGuido

Showing 95 items

• Five Ways to Leverage E-mail in a Down Economy
  A customer analytics program for e-mail campaigns can unlock revenue. Nov 13, 2008
• No Country for Old E-Mail Thinking
  The adoption of the interactive channel and e-mail communications as its dialogue enabler is not to be questioned. Oct 16, 2008
• Make E-Mail Pull Its Holiday Weight
  Six tips for getting the most out of your e-mail campaign in the all-important fourth quarter. Sep 18, 2008
• E-Denial
  What happens when organizations and people fail to keep pace with the times? Aug 21, 2008
• The E-mail Marketer's Mandate
  Get your customer records in order... or else. Jul 24, 2008
• Data Held Hostage
  A bias against outsourcing, combined with overburdened IT staff, needlessly hinders effecting e-mail communications strategies. Jun 26, 2008
• Unexamined E-mail Isn't Worth Sending
  Why you should get your hands on customer demographic, behavioral, psychographic, and transactional data before you hit the send button. May 29, 2008
• E-Mail Communications: We Are Family
  When it comes to e-mail communications, technology isn't the problem. You are. May 1, 2008
• Put the "E" Back in "Election"
  Vote for e-mail -- and the candidates who use it. Apr 3, 2008
• E-mail (Monkey) in the Middle
  A kid's game provides parallels to e-mail marketing and communications. Mar 6, 2008
• The Message Is the Medium
  Marketing roles are changing. Do you have messaging experts? Feb 7, 2008
• Dare to Do Mighty E-mail Things
  Seven parameters for an effective e-mail strategy. Jan 10, 2008
• Deploying E-Mail Over the Holidays
  E-mail can deliver tidings of comfort and joy to last-minute holiday shoppers. Dec 13, 2007
• No Thanks
  When's the last time you thanked your customers? Nov 15, 2007
• E-mail: Still Learning
  Four challenges the nascent e-mail marketing industry must address before it can live up to its promise. Oct 18, 2007
• E-Mail: Marketers Who Really Get It
  Two shining examples of e-mail relevance. Sep 20, 2007
• Are You Interested in E-Mail ROI?
  There's a genuine need for information and exchanges that focus on building positive ROI through e-mail. Let's get organized! Aug 23, 2007
• What E-Mail Marketing Really Needs
  E-mail isn't about best practices - it's about making money. Jul 26, 2007
• On the Road Again...With E-Mail
  Even when your audience takes a break from the everyday, you can reach them with e-mail. Jun 28, 2007
• Putting the Service in E-mail Service Provider
  What you must demand from an ESP to ensure campaign success. May 31, 2007
• No Cents
  Postal rates are going up...again. Is it finally time to force customers into the digital channel? May 3, 2007
• Easy Local E-mail Solutions
  What local businesses can gain from e-mail marketing. Apr 5, 2007
• E-Mail Marketing: Digital-Ink Publishing
  If Bill Ziff were alive today, what would he think of e-mail marketing? Mar 8, 2007
• Dare to Do Mighty E-mail Things
  Seven parameters for an effective e-mail strategy. Feb 8, 2007
• Seven Audacious E-Mail Goals
  Where e-mail will go in an ideal world. Jan 11, 2007
• New Year's Resolution: Quality E-Mail Relationships
  We live in a world obsessed with commoditizing the power of relationships. Resolve to kick this obsession and really build customer relationships. Dec 14, 2006
• The Power of "Thank You"
  Why do so many companies miss the basics of building customer relationships? Nov 16, 2006
• Same Time, Last Year
  Jumpstart holiday communications with each customer segment by leveraging last year's data. Oct 19, 2006
• What's Not Working?
  Have you fallen into the what-I-don't-know-won't-hurt-me syndrome? Sep 21, 2006
• E-Mail Insight and Initiative
  E-mail provides insight into customers. But are you taking the initiative with that data? Aug 24, 2006
• Ride Reports
  The e-mail lifeline. Jul 27, 2006
• The Message Is the Medium
  Marketing roles are changing. Do you have messaging experts? Jun 29, 2006
• Let's Kill Off the 'Report Spam' Button
  Is it too easy for e-mail detractors to voice complaints? Jun 1, 2006
• Selling Stuff
  Forget more testing! Get out there and experiment with new e-mail marketing strategies. May 4, 2006
• Marketing Budget Allocation: Follow the Money
  It's time to realistically plan for the future by allocating appropriate dollars to e-mail and the Web. Apr 6, 2006
• Data Held Hostage
  A bias against outsourcing, combined with overburdened IT staff, needlessly hinders effecting e-mail communications strategies. Mar 9, 2006
• AOL's Getting Into the Postage Game
  AOL will require postage on incoming mail to authenticate messages to its subscribers. Will it help with spam? Feb 9, 2006
• Crystal Ball Predictions for E-Mail
  The top 10 e-mail predictions for '06. Jan 12, 2006
• What's Your E-Mail Delivery Speed?
  Does your e-mail service provider have a speed limit? Dec 15, 2005
• No Pallets Required
  The Internet isn't only the newsstand but also the distribution network. It's not too late for traditional publishers to go digital. Nov 17, 2005
• The Power of Now in E-Mail Marketing
  E-mail, and e-mail strategies, in the here and now. Oct 20, 2005
• The Broadband Slow Down
  Broadband e-mail service providers can actually slow your delivery rate. Eight ways to ensure e-mail deliverability. Sep 22, 2005
• Five Fantastic E-Mail Tactics
  Make this holiday season great by fine-tuning those e-mail communication strategies and tactics. Aug 25, 2005
• The Power of Personas in E-Mail
  Improve your e-mail communications program with personas. Jul 28, 2005
• E-Mail: The Secret Weapon in Customer Retention
  The leadership battle is really about loyal customer relationships. Leverage customer intelligence together with e-mail to win. Jun 30, 2005
• Spam Wars Episode III: Revenge of the Phish
  How e-mail Jedi can win the battle against evil. Jun 2, 2005
• Go From "Yup" to an E-Mail Dialogue
  Many business still don't recognize e-mail's growing importance in customer relations. Replace CRM with 'customer optimization management.' May 5, 2005
• E-Mail's Seven Seconds
  Once a recipient opens your e-mail, you've got seven seconds to make the pitch. Does your creative meet the deadline? Apr 7, 2005
• Search and Retain: The Search/E-Mail Combo
  Search can help with customer acquisition. But you need a conversion and retention strategy, too. Mar 10, 2005
• Back to E-Mail Basics
  Consumers expect the basics: to be greeted warmly, asked their opinion, and thanked. Why should e-mail be any different? Feb 10, 2005
• Spam Down, Deliverability Concerns Up?
  What gives? Relevance and quality don't just help open, click-through, and response rates but delivery rates, too. Jan 13, 2005
• Big, Hairy, Audacious E-Mail Goals
  'Tis the season for resolutions. Dec 16, 2004
• Breaking the Ice
  Deliverability is just the beginning. Starting the conversation is the hard part of building customer relationships. Nov 18, 2004
• Holiday Observations, Predictions, and Recommendations
  Optimize your current and future marketing efforts for an evolving marketing place. Oct 21, 2004
• Tracking to Stay on Track
  In e-mail (and all marketing initiatives, for that matter) metrics are everything. Sep 23, 2004
• Do You Gmail?
  Start now to build a Gmail strategy and optimize Gmail communication efforts. Aug 26, 2004
• E-Mail Optimization for the Federal Government
  For a better-prepared America. Jul 29, 2004
• Pay Me Now, or Pay Me Later
  Sooner or later, senders will have to pay for commercial e-mail delivery. Sooner is preferable for everyone involved. Jul 1, 2004
• The New "E-Lectorate"
  Politically correct: Candidates must learn to campaign to a new constituency -- online voters. Jun 3, 2004
• A Little TLC
  E-mail TLC: Test, Learn, and Communicate. May 6, 2004
• The Delivery RFP
  How to select an e-mail service provider that can 'deliver.' Apr 8, 2004
• Consumers to Retailers: You're Fired!
  Understand the warning signs before customers delete or unsubscribe from your e-mail communications. A new survey sheds insight on how to read them. Mar 11, 2004
• Hey, E-Tailers: Wake Up!
  It's time to get relevant. Feb 12, 2004
• Four for '04
  Your top four e-mail marketing priorities for the new year (and new legal climate). Jan 15, 2004
• Spam: The ISP Solution
  ISPs understand media and e-mail.To stop spam, put one and one together. Dec 18, 2003
• Offer Customers a Tootsie Roll
  Weather competitive storms. Offer your customers Tootsie Rolls. Nov 20, 2003
• The E-Mail Renaissance Is Upon Us
  Outbound e-mail is highly refined. Now, the coming improvements to the channel, including technologies that handle inbound customer queries with finesse. Oct 23, 2003
• Supersize Search For Q4 and Beyond
  You paid good money for every click. That's just the beginning. How to integrate search with e-mail and other marketing media. Sep 25, 2003
• Marketing Is Not the Enemy
  The war must target spam -- not corporate America. Aug 28, 2003
• 'Do Not' Madness
  Well-intentioned it may be. But the do-not movement may spell doom for jobs and businesses. Jul 31, 2003
• Critical Questions to Ask Before Renting a List
  Make acquisition e-mail work -- by asking list brokers the hard questions. Here's that list. Jul 3, 2003
• In-House or Outhouse: The Hard Questions
  Got what it takes to handle e-mail in-house, or do you need outside help? Conduct an internal audit -- and ask these questions. Jun 5, 2003
• Delivering the Mail
  The 10 must-ask questions that ensure your e-mail makes it into recipients' inboxes. May 8, 2003
• Permission to Spam?
  Seven ways to conquer inbox clutter and differentiate yourself now. Apr 10, 2003
• Goals, Benchmarks, and E-Mail Marketing Success
  Set, measure, and improve e-mail marketing campaign performance -- a step-by-step guide. Mar 13, 2003
• Broadband Gains Impact E-Mail Optimization
  Start building your arsenal with broadband-ready data. Feb 13, 2003
• Use E-Mail to Optimize Your Brand
  E-mail is just about direct response, right? Wrong! Jan 16, 2003
• Email Optimization Tips for 2003
  Al dusts off the old crystal ball and divines what the coming year has in store for email marketers. Dec 19, 2002
• No More Dead Weight
  Face it. The economy's put you and your company on a strict diet. The regimen is painful but not without rewards. Nov 21, 2002
• Customer Optimization: A Holiday Primer
  What do marketers have up their sleeves this holiday season? Al lays out eight steps for fourth-quarter success. One: Make a list. Two: Check it twice.... Oct 24, 2002
• Coupons, Coupons, Get Your Coupons Here!
  The tried-and-true technique of couponing can be turbocharged with email. Sep 26, 2002
• How to Avoid the Email Black Hole
  One slip, and your campaign's sucked into bulk-mail-folder oblivion. Al offers step-by-step spam filter optimization. Aug 29, 2002
• Bills, Bills, E-Bills
  Why not digitize one of the most fundamental avenues of communication between you and your customer? Aug 1, 2002
• Part Art, Part Science, Part 5: Integrate
  Buzzwords come and go, but there's a good reason one -- integration -- has stuck around. Jun 6, 2002
• Part Art, Part Science, Part 4: Measure and Analyze
  Now that you've established goals and implemented a plan to reach them, how do you determine whether you've succeeded? May 9, 2002
• Part Art, Part Science, Part 3: Create A Dialogue
  Shouting and blasting. Is that any way to nurture a relationship? Apr 11, 2002
• Part Art, Part Science, Part 2: Keep It Relevant
  Creating truly effective and efficient email communications requires that you tap both your creative side and your scientific side. Mar 14, 2002
• Part Art, Part Science, Part 1: Think Strategically
  Creating truly effective and efficient email communications requires that you tap both your creative side and your scientific side. Feb 14, 2002
• The Science of Subject Lines
  You test everything else -- creative, message, offer -- on your email marketing communication, so why does the subject line so often get overlooked? Jan 17, 2002
• Stop Missing Opportunities
  With the relative maturation of email marketing and the surprising growth in online shopping this holiday season, you might think we've reached the pinnacle of efficiency. Well, says Al, if you're thinking that, you're wrong. Dec 20, 2001
• All I Really Want
  What do your customers want for the holidays? Don't know? Well... have you ever thought of asking? Even Santa needs a little help this time of year. Nov 15, 2001
• Defy the Expected to Yield the Possible
  Tough times provide the perfect opportunity for innovation, and companies that follow the right steps can take an expected stinker of a year and turn it into a sweet one. Oct 18, 2001
• The E-Season's Must-Have Email Marketing Accessories
  You've been searching for that perfect email marketing technology, and you've finally found it. It's a beauty, with sophisticated segmentation, dynamic content assembly, downloadable reporting, and so much more. But is it complete? Sep 6, 2001
• Making Messages Matter
  The Internet has been positioned as a platform that will truly enable a one-to-one relationship between vendor/supplier and customer. Imagine if a marketer could truly understand the needs of his or her customer base... Aug 9, 2001
• You Better Watch Out: Holidays Ahead
  The Grinch may have captured the minds of holiday shoppers and marketers last year, but this holiday season holds great promise for those smart companies that see the power in email databases and communications strategies. Jul 10, 2001

Back to Al DiGuido

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